India is the country of rich and diverse tradition colors, fragrance, and languages which inherited the story of Indian handicrafts from old civilization. The vast culture and ethnic diversity has enabled a variety of motives techniques and crafts to flourish on this land. The economic importance of the handicraft sector lies in their high demand in domestic and overseas market.

If we look at he handicraft industry of India it stands at approx 100 billion and Industry has approx 12% of this market. The major markets for Indian handicrafts are US, Canada, Europe, and The West Asian Countries among which the US is a major market. It Employs approximately 5 million artisans. This sector is the major source of rural employment and earns substantial foreign exchange. The growth rate of the Indian handicraft sector is approx 8.5%. Handicraft over the last few years has drifted from shelf decorative to daily useable category to conclude the handicraft sector is rich is hand crafted goods and is costly adapting itself to the changing trend in the handicrafts sector across the globe. To catch up with this changing trend the exporters have to be constantly be on their toes and come out with new innovative ideas that works is export market.